Our Story

Define Aura is an Irish sports memorabilia company that was set up in 2025 by Founder and CEO, Shane Gilley. After almost 7 Years working with industry leading clients across Ireland, Shane set up Define Aura because of his unwavering passion for sports and how inaccessible it has become for fans to collect the best of sports memorabilia. 

Our commitment is simple: to deliver rare and remarkable sports history into the hands of those who value it the most. Whether we admit it or not, everyone wants that one room in their house dedicated to the items they have collected over the years. Everyone wants that one piece of history they can call their own and Define Aura was set up for that reason. 

One of the biggest problems we have seen in the sports industry is that customers do not trust the memorabilia that is being sold to them. Every item that Define Aura has on offer has an origin and in the cases of Signed Memorabilia and Match and Training Worn / Issued products, we provide a Certificate of Authenticity to guarantee your purchase. 

Whether you’re expanding a world-class collection or acquiring your first iconic piece, Define Aura, offers a curated experience rooted in trust, passion, and prestige.